Digital Marketing Manager - Eskimo and ION Brands

Ardisam, Inc.   Cumberland, WI   Full-time     Advertising / Marketing / Public Relations
Posted on August 2, 2022
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Department: Marketing (BU3/Ice Fishing)

Reports to: Chief Operating Officer

Mission Statement:

Ardisam is an employee-owned company based in the heart of the Midwest. Passion drives our business as we work to become the most well-known name in various outdoor industries including hunting, ice fishing, gardening, camping and more. Our Cumberland Wisconsin Headquarters since 1960 houses our rapidly growing team of over 130 employees. Our commitment to innovation and quality has been exceeding customer expectations for decades with no sign of slowing down. Our brands include but are not limited to: Earthquake Power Equipment, Eskimo Ice Fishing, Ion Ice Fishing, Rivers Edge Treestands, Barronett Blinds, Yardbird Chicken Pluckers, Fusion Drill Powered Tools.

Job Summary:

Ardisam Inc. is looking for a Digital Marketing Manager for our Ice Fishing Business Unit who is passionate about uncovering consumer insights and delivering innovative consumer direct marketing campaigns. You will join a dynamic and fast-paced environment and will generate strategies that grow market share and the brand’s reputation, improve customer experience and drive growth.

Job Duties:

  • Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current & future needs, and monitoring the competition.
  • Drive E-commerce sales through direct response advertising
  • Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns while upholding brand standards and initiatives.
  • Design, build, and maintain our social media presence
  • Measure and report performance (through ROI and KPIs) of all digital marketing campaigns
  • Identify trends and insights. Optimize spend and performance based on those insights.
  • Create new and innovative digital marketing growth strategies.
  • Collaborate with internal teams to develop website landing pages to optimize user experience.
  • Assist in the coordination and implementation of content gathering events, photo, and video shoots
  • Assist in writing and generating ad copy to support digital marketing efforts

Qualifications and Skills:

  • 3+ years of relevant work experience
  • Digital Marketing experience
  • Excellent written communication skills with experience writing ad copy
  • Exposure to the production of visual marketing content (graphic design and video)
  • Email marketing experience
  • Data and analytics experience
  • Strong interpersonal skills and the ability to develop and maintain business partner relationships outside of the organization.
  • A proven leader capable of participating in and helping to lead a cross functional team

Education: Bachelor’s degree in Marketing or relevant field.

Benefits:

·        Healthcare (Medical, Dental, Vision, Prescription)

·        Health Savings Account (HSA) with Employer Contributions

·        ESOP (Employee Stock Ownership Plan)

·        Yearly Profit Sharing Bonus

·        401k Plan

·        Paid Time Off, Holiday pay, Parental Leave

·        Tuition Reimbursement

·        Group Term Life Insurance

·        Long Term Disability

·        Flexible Spending Account (Dependent)

·        Employee Discounts

Compensation: Salaried – Based on experience

Duration of Employment: Full Time

Physical Requirements:

  • Must be able to stand and sit for 2 or more hours a day.

Work Days: Monday – Friday

Work Shift: First Shift

Work Location: Onsite - Cumberland, WI

Travel: Up to 10% travel required.

Ardisam, Inc. is an Equal Opportunity Employer.

Ardisam, Inc. is a Substance Free Workplace and requires pre-employment drug screens.


Ardisam, Inc.

Cumberland , WI