Marketing & Communication Specialist

Colorado Mountain College   Glenwood Springs, CO   Full-time     Advertising / Marketing / Public Relations
Posted on June 16, 2022
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Marketing & Communication Specialist

Colorado Mountain College

Central Services Glenwood Springs

The Marketing & Communication Specialist develops and implements integrated, college-wide communications plans and marketing strategies, coordinates the creation of college-wide marketing communications content, identifies new communication tools and strategies, and supports other marketing and media relations team members as needed. Fluent bilingual (English/Spanish) required. This role will have a special focus on helping CMC to better identify, communicate with and market to communities in the CMC service area where Spanish may be the first, or only, language spoken. This individual will be responsible for developing and executing outreach strategies to these audiences, and will help to translate and trans-create CMC’s value propositions appropriately. View/download job description including hiring salary range: Marketing & Communication Specialist Pre-requisites for Position (Qualifications Standards) Education and experience sufficient for the rigors of the position. Examples may include a Bachelor’s degree from an accredited institution and three years of related experience, or equivalent education and experience, that will provide the necessary knowledge, skill and abilities to perform the functions of the position. Degree in communications, journalism, marketing or field related to the position responsibilities field preferred. Experience with or strong interest in working in higher education preferred. Demonstrated understanding of marketing and communication skills and methods; excellent writing skills; understanding of effective communication, social media and email marketing techniques; strong project management skills; advanced knowledge of Microsoft PowerPoint and Word, basic knowledge of WordPress website design and editing. Advanced knowledge of Adobe InDesign, Photoshop, and Illustrator preferred. Uses discretion and independent judgement to create content that is on-brand; ability to work independently and as a team member; analyze promotional opportunities and challenges, and respond by creating effective, compelling content and collateral that strengthen the college's brand identity internally and externally; ability to manage budgets effectively; ability to write effective promotional copy for electronic media; and willingness to learn new technical and practical skills, and best practices. Welcoming. Innovative. Focused on Student Success. These principles reflect the soul of CMC. They guide us in building our teams, cultivating leaders, and expanding our approaches and mindset. They guide us to be an institution of higher education that’s the right fit for every faculty member, staff, student, and community member in its trust. Applicants must demonstrate a commitment to working effectively with students, employees, and community members of all backgrounds. Bilingual (English/Spanish) or conversational language abilities required.