Multi-Media Sales Representative

The Midland Reporter-Telegram   Midland, TX   Full-time     Sales
Posted on May 3, 2023

Multi-Media Sales Representative

Job Summary/ Purpose: 

MMSE will maximize advertising sales potential through the development of quality business relationships and promotion of new/existing advertising products. This position requires a heavy amount of prospecting and lead-development with local businesses.  We pride ourselves on simplifying the marketing process for our customers while helping advertisers track the impact of their campaigns and understand their advertising options. In short, we help our customers grow their business.

Primary Responsibilities: 

  • Consistently meeting/exceeding all print and digital revenue goals.
  • Understanding clients’ advertising needs and developing the ideal marketing solution for them utilizing the consultative sales approach.
  • Delivering customized sales presentations in person or by phone/web-demos
  • Generating new leads by making cold calls and maintaining an awareness of new businesses opening in the area
  • Identifying and prospecting new customers and recognizing new opportunities to drive profitable revenue in the print and digital markets.
  • Achieve sales goals and communicating progress and strategies to reach goals with management.
  • Calling on executive level decision makers and communicate the proposition as well as our benefit to their company.
  • Planning for and monitoring acquired/assigned accounts on our websites as well as on social media.
  • Build a strong rapport with advertising customers and community.
  • Organize professional presentations for monthly and yearly contracts.
  • Continuous review, updating files and active management of digital accounts
  • Other responsibilities as assigned.

Competencies/ Critical Skills: 

  • 2+ years of sales experience with a proven record of successfully exceeding goals
  • Passion to educate clients in their marketing options and close deals
  • Exceptional communication and presentation skills
  • Strong computer skills, Digital Sales experience a plus
  • Bachelor’s degree preferred

Describe the most challenging aspect of the position: 

    Ability to create new relationships with prospects, former advertisers, and current clients.

What type decisions does this person have the authority to make without a supervisor's approval?

   Authority will broaden as individual’s experience increases and tenure grows

What type of decisions do this position refer to others for approval?

  Changes in pricing, package adjustments, client adjustments.

What are the measures of success for this position?

  Consistently meeting/exceeding all print and digital revenue goals.

What is the most relevant financial responsibility of this position and is the Global/National/Local (in local currency: 

   Generating revenue


Experience, Qualifications, Technical Requirements, Education

Bachelor's degree  - Preferred

2+ years of sales experience with a proven record of successfully exceeding goals - Preferred

Exceptional communication and presentation skills - Required